Our Mission
At EveryDay Labs, formerly InClassToday, we improve student outcomes through the power of behavioral science. We partner with districts to reduce absences at-scale because we believe every student deserves the opportunity to be present and learning every day.

Our Work
EveryDay Labs partners with school districts to deliver Absence Reports to parents and guardians at critical moments throughout the year. Leveraging data analytics and behavioral science research conducted at the Harvard Student Social Support Lab by our co-founder, Dr. Todd Rogers, Absence Reports target critical parent misconceptions about attendance, and they have been proven to increase the number of days students are in school.

To date, we have served students across more than 2,000 schools, reaching over 200,000 families and preventing over 1,000,000 absences, equating to over 300 million minutes of instructional time that students would have otherwise missed.